The display window is the face of every shop and the first point of contact with customers. The window piques interest, stimulates emotion, and invites the viewer to open the door and go inside. Today, creative window display design and innovative decorating is more important than ever. Stiff competition, excessive supply, and mass production are factors affecting shopping destinations the world over. Shop windows are an invaluable platform for putting products in the limelight, giving retailers the opportunity to set themselves apart from the competition—which includes the booming market of online retail.
WINNER OF THE PREMIUM WINDOW DRESSER AWARD 2013
After more than 50 applications, more than 2500 votes cast and a launch event with more than 300 guests in attendance, PREMIUM is especially delighted to announce the winners of this year’s PREMIUM WINDOW DRESSER AWARD:
Guillermo Laborde Garcia, Cris M Faber und Mercè Soler of Neoconfort Studio, with their “Moiré” window design.
Launched 12 years ago in Barcelona, Neoconfort Studio specializes in design, branding and communications. The studio is now making the move to Berlin, and their perfect first stop is the 2013 PREMIUM WINDOW DRESSER AWARD. The three designers, who count Nike, Red Bull, Diesel and multiple museums amongst their past clients, will now continue their success story by decorating the windows of the long-standing Galeries Lafayette department store, just in time for Berlin Fashion Week. Their winning window design, titled “Moiré,” creatively combines materials, colors and shapes. Their goal was to set the perfect stage for the object of desire.
PREMIUM YOUNG TALENTS SHOWCASE
During Berlin Fashion Week in January 2014, the three will transform the windows of Galeries Lafayette on Französische Straße into the PREMIUM YOUNG TALENTS SHOWCASE, displaying the designs of the three winners of the PREMIUM YOUNG DESIGNERS AWARD Spring/Summer 2014: Franziska Michael (womenswear), Tothem (menswear) and VK Lillie (accessories).
Last Seasons' Winners
PREMIUM WINDOW DRESSER AWARD 2012
Maddalen & Jon Joseba Arakama, Legazpi/Spain
The siblings Maddelen and Jon Joseba come from Legazpi, a small village in northern Spain. Maddelen studied architecture there and was employed at two architectural bureaus. Jon Joseba studied electrical engineering and later, over the course of four years, managed two different fashion stores in Bilbao. Today the two of them run the family business Arbe Kirolak, a store for sports fashion. Now they are ready to take on the new challenge of creating an architecture and design bureau together.
PREMIUM WINDOW DRESSER AWARD 2011
The German/French artist Ewen Gur was born 1984 in Ambilly (Haute-Savoie) and grew up in the Loire valley. His artistic imagination is strongly influenced by street art and comics. His works feature condensed, clear lines in both their figurative design and in the unusual proportions of the faces and bodies. His fluid but very effective drawing technique lends his figures their special dynamism. His earlier experience as a jazz, funk and rock musician plays a special role in his creative work process.
PREMIUM WINDOW DRESSER AWARD 2010
Frank Dingel & Karsten von Kuczkowski