Already since 2005, PREMIUM is committed to support young designers: “We’re proud that the distinction ‘PREMIUM YOUNG DESIGNER’ has become an important seal of quality and a stepping stone for promising young talent”, comments Anita Tillmann her years of commitment for young talents.
Anita Tillmann, CEO of PTREMIUM, is also actively supporting, next to the PREMIUM YOUNG DESIGNERS AWARD and PREMIUM WINDOW DRESSER AWARD further young talent programs such as the ‘Start your Fashion Business Award’ and the ‘Triumph Inspiration Award’ (which was presented for the first time last year), where they have been members of the jury, or the Designer for Tomorrow Award. After years of experience, she knows best which potential lays in every label.
The by now legendary PREMIUM YOUNG TALENTS SHOWCASE at Galeries Lafayette presents, during Mercedes-Benz Fashion Week in Berlin, the winners of the PREMIUM YOUNG DESIGNERS AWARD of the previous season. Twice a year, on the occassion of the grand opening, the CEOs of Galeries Lafayette as well as PREMIUM present the windows to the press and the public.