PREMIUM
International business platform for advanced contemporary fashion

Updates

PREMIUM + SEEK x Passport

THE FIRST DIGITAL TRADE SHOW!
With a single JOOR Retailer login you can seamlessly navigate through PREMIUM + SEEK’s curated virtual showfloor and connect with brands you’d like to know better.
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Follow us for the latest brands and trends

Unveiling the unexpected.

The next big thing.
Find out about our plans for next summer and more.

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BFWM

Berlin Fashion Week Magazine #29
Get an insight into the lives and minds of our “Berlin heroes” – spanning from fashion, design and media to art, culture and music; all the creative minds who are shaping Berlin’s lifestyle scene to one of the most inspiring, energetic, innovative and vibrant cities in the world.
Read the full magazine here

PREMIUM GROUP and Shows

PREMIUM GROUP organises two international fashion trade shows and a conference on the future of fashion twice a year in Berlin.

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SEEK is a progressive contemporary fashion trade show. As the voice of street culture, SEEK presents a selection of today's upper streetwear and urbanwear brands.

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The FASHIONTECH Berlin conference connects fashion with the tech and startup industry, covering all aspects of digital transformation, innovation and disruptive technologies.

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