PREMIUM is an international fashion trade show for the high-fashion segment, taking place twice annually in the STATION-Berlin exhibition halls. With more than 60,000 visitors, some 1,500 collections on show, and approximately 23,000 square meters of exhibition space, PREMIUM is the only trade show in the world to bring together premium brands from the fashion and lifestyle sectors at this scale and level of quality. PREMIUM’s calling card: Each and every season, the most in-demand high-fashion collections, the most
innovative products, and the most leading trends from around the globe are united in one place, from womenswear, menswear, denim, and sportswear to footwear and accessories like handbags and jewelry. The motto: quality over quantity. The means: consistent curatorial standards, continuous research, and the integration of new collections. The goal: providing clients with outstanding conditions for placing orders as well as the inspirational push to stay ahead in a very competitive market.
The season-to-season fine-tuning of the brand portfolio, the high proportion of new collections (25-30%), and the integration of innovative new concepts are what keep PREMIUM consistently unique, one season after another. At PREMIUM, the needs of the retail market are always at the forefront. A clear, well-structured concept, easy-to-access information, stringent brand standards, and comprehensive service are designed to make the work of both exhibitors and trade show visitors efficient and enjoyable. Strong brands, one strong trade show, an alliance grounded in one key quality: The name says it all— PREMIUM.
It’s been more than 10 years since the first PREMIUM took place in January 2003. Since then, the revolutionary concept, the unique locations, the creative potential of the city of Berlin, and the visionary spirit of the PREMIUM founders have combined to make PREMIUM a leading event on the world’s fashion and lifestyle stage.
PREMIUM is open exclusively to trade professionals: exhibitors, buyers and representatives of the press.