January 20, 2011, 11am
How will the use of digital and print publications change in the future? Do we have, to forgo reading enjoyment, quality, depth and finesse of print content in favor of accessible, easily digested online content? The new Online Fashion Magazine les' bridges the gap between sophisticated reading pleasure and digital gimmick. The two brains and media pros behind it, Ralf Würth and Marco Deutsch, will be presenting ‚less’ at PREMIUM Symposium. >>
January 21, 2011, 11am
‘Velo couture’ is the new fashion trend for bike individualists that stylishly connects cycling with fashion. The PREMIUM SYMPOSIUM ‘velo couture’ will provide information with movies, pics and expert opinions on the new fashion trend and new future-oriented market for fashion brands, on bike trends, design objects and the bicycle as lifestyle object. Discussing the topic with moderator Ole Tillmann are Hans-Peter “Pingo” Magduschewski, Quoc Pham and Rachel Anna Urban.
January 18, 2011, 2pm – 4pm
For the third time now, PREMIUM is offering an interactive workshop for bloggers during Berlin Fashion Week, dedicated this time to professionalizing the business of blogging. The workshop will be conducted by Mary Scherpe, founder of the fashion blog “Stil in Berlin” and Judith Marthaler, blogger and freelance consultant, >>