PREMIUM ORDER DÜSSELDORF will take place this season for the first time at the Old Paper Factory with its 3,000 square meters in the harbor of Düsseldorf.
Built in the year 1911, the Old Paper Factory is an impressive structure with its enormous halls, endlessly high ceilings, concrete, metal, brick walls, abandoned train tracks and the ultimate view of the harbor. With the move to this new location, PREMIUM ORDER DÜSSELDORF is now also relocating to a site with industrial charm.
“Our events awaken emotions with the contrast between the exclusivity of the fashion and the raw, industrial backdrop where we present the fashion”, is how Anita Tillmann explains the choice for the PREMIUM locations. “It was like that in the tunnel underneath Potsdamer Platz and, in the meantime, it’s become a trademark of PREMIUM events.”
The Old Paper Factory not only exudes charm, but, above all, also offers logistical advantages – easy access and departure right up to the front of the hall, ample parking opportunities and proximity to the showrooms in the harbor.
The Mercedes-Benz Shuttle Service, which PREMIUM also provides for the Order events, makes it easier for the retailers to visit all of the relevant locations – with stops at Kaiserswerther Strasse, Plange Mühle and showrooms at the harbor, to mention but a few.
The exhibitions spaces at the Old Paper Factory are already booked out. Over an area of approximately 3,000 sq.meters, a high-quality mix of womens’ and mens’ collections, denims and accessories will be presented – from classy to progressive.
“The response to the new location was fantastic. PREMIUM accompanies exhibitors and retailers through the entire order season – from Berlin to the order events in Düsseldorf and Munich, our clients find a relevant, curated brand portfolio and a sophisticated work atmosphere everywhere. We pick up the client and offer him the highest quality and service at all of our events”, is how Norbert Tillmann describes the umbrella brand concept of PREMIUM.
PREMIUM ORDER DÜSSELDORF I July 23 – 26, 2011 I Fringsstrasse 13, 40221 Düsseldorf