The PREMIUM GROUP invests heavily in young brands – in part by offering more favourable terms for trade show stands, or through manpower and coverage through its communications.
Within the Group, PREMIUM takes a leading role in promoting the next generation and has supported youth talent consistently and for the long term since 2005.
Aspiring brands are incorporated into the portfolios at the upcoming PREMIUM events, but also at SEEK, BRIGHT and SHOW & ORDER X PREMIUM. On the one hand, the goal is to promote the brands; on the other hand the aim is to offer retailers a variety of inspiration across all platforms. For those aiming to set themselves apart from the competition, innovative young brands offer a great opportunity to supplement their product range with extraordinary products.
PREMIUM names four promising young designers from all the young brands exhibiting over the season as PREMIUM Young Talents. They are firstly given a high-profile intro to international buyers, along with a free stand at PREMIUM. Then, they have the opportunity to boost their profile and brand recognition with consumers via a showcase in Galleries Lafayette, the perfect chance to promote sales.
In addition, the winners are heavily promoted in the communications and supported in all matters – in the first phase on a B2B level and later with a focus on B2C.