PREMIUM crowns the Young Designers of the Spring/Summer 2017



For over a decade, encouraging fresh talent has been a mission dear to PREMIUM’s heart. And this season is no different. The trade show organisers have crowned the most promising up-and-coming designers who have been chosen in each of the well-known award categories: Womenswear, Menswear and Accessories, as well as a new category, Activewear (previously: Season’s Special).

With a unique winner’s package, PREMIUM offers tailored B2B and B2C support to help the select group of young designers find their own successful formula and provides assistance over two seasons after the award. During the first season, the trade show helps the selected labels become established in a B2B setting by providing each winner with their own stand at PREMIUM. Following the order season, winners are presented to end-consumers in a showcase featured in the display windows of the Galeries Lafayette department store in Berlin.
PREMIUM also supports chosen winners by including them in their international press communications as well as by offering bespoke consulting advice.

The PREMIUM YOUNG DESIGNERS can be seen at PREMIUM from 28 to 30 June 2016 in the new [‚PԐ:PI] STUDIO hall. The winner in the Activewear category will be showcased in hall 2 (H2-B 09). We hope to receive a positive response internationally amongst buyers and media representatives.

The PREMIUM Young Talents Showcase for last season’s winners (F/W 2016/17) can be seen in Galeries Lafayette from 27 June to 18 July 2016. The PREMIUM Shuttle Service will be on hand during the entire exhibition to transport visitors directly to the store entrance on Französische Straße 23.

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The collections from Italian designer Linda Calugi are above all radical, feminine and expressive. Forest-green suede coats with rainbow-hued collars form a contrast with black leather jackets and cognac-colored wool jackets with diverse modern silhouettes. Calugi’s creations are predestined to speak to the next ranks of the luxury avant-garde.



“We want to reinterpret our tradition and our roots, with combinations that revolutionize the ‘Made in Italy’ dogma,” says Michele Canziani, one of the creative talents, together with Stefano Ghidotti and Lorenzo Torchio, behind the Milano 140 label. Their collections may be produced in small quantities but take advantage of great know-how. It’s the close attention to detail that sets this emerging label apart.



Ultra-feminine and with hints of nostalgia, Manfredi Manara’s high heels feature delicate straps, lacey edging, tassels, fluffy pom-poms – anything and everything a woman’s heart could desire. With his luxurious designs, Manara brings shoe fantasies to life. His inspiration comes from none other than his grandmother, who decorated upholstery with braiding, embroidery, ribbons, ruffles and tassels. Manfredi Manara collections are crafted from the finest leather sourced from renowned tanneries in Lombardy and trim from Piedmont.



With their activewear designs influenced by the ‘80s look and tomboy styles, Pip Edwards and Claire Tregoning capture the spirit of our times, taking activewear into the realm of the everyday. The Australian label strikes a balance between sex appeal and sportswear with a feminine twist. Their collections with that certain special something include windbreakers, sweaters, T-shirts, leggings, boxers and sports bras.