PREMIUM YOUNG TALENTS

The PREMIUM GROUP invests heavily in young brands – in part by offering more favourable terms for trade show stands, or through manpower and coverage through its communications.
Within the Group, PREMIUM takes a leading role in promoting the next generation and has supported youth talent consistently and for the long term since 2005.

Aspiring brands are incorporated into the portfolios at the upcoming PREMIUM events, but also at SEEK, BRIGHT and SHOW & ORDER X PREMIUM. On the one hand, the goal is to promote the brands; on the other hand the aim is to offer retailers a variety of inspiration across all platforms. For those aiming to set themselves apart from the competition, innovative young brands offer a great opportunity to supplement their product range with extraordinary products.

PREMIUM names four promising young designers from all the young brands exhibiting over the season as PREMIUM Young Talents. They are firstly given a high-profile intro to international buyers, along with a free stand at PREMIUM. Then, they have the opportunity to boost their profile and brand recognition with consumers via a showcase in Galleries Lafayette, the perfect chance to promote sales.

In addition, the winners are heavily promoted in the communications and supported in all matters – in the first phase on a B2B level and later with a focus on B2C.

PREMIUM YOUNG TALENTS Spring/Summer 2019

MENSWEAR | UNISEX

MÜNN | HALL 7 H7–G07
www.munnseoul.kr

“Luxurious defamiliarization” is how Hyun-min Han describes the philosophy of his brand. Since 2013, MÜNN collections have stood out for their minimalist design appeal, unexpected details, and clean lines.

WOMENSWEAR | MENSWEAR

D-ANTIDOTE | HALL 7 H7–G07
www.d-antidote.com

Hwansung Park has created a K-pop label that melds the style codes of two different metropoles: London and Seoul. The result: unisex streetwear that breaks down the boundary between luxury and fast fashion.

UNISEX

YOUSER | HALL 7 H7–G07
www.youser.co.kr

Launched in 2011 in designer Mooyeol Lee’s hometown of Seoul, the high-end streetwear collections of Youser are inspired by subcultures, music and art.

SWIMWEAR

PHYLYDA | HALL 7 H7–G07
www.phylyda.de

The Berlin-based brand from Lydia Maurer celebrates the female body in all its forms, beyond the stereotypical off-the-rack sizes. Her swimwear is not only pleasing to the eye, but also adjustable to the body of every wearer.