PREMIUM crowns the Young Designers of the Spring/Summer 2017
INTERNATIONAL, ACCOMPLISHED, AND FUTURE READY
For over a decade, encouraging fresh talent has been a mission dear to PREMIUM’s heart. And this season is no different. The trade show organisers have crowned the most promising up-and-coming designers who have been chosen in each of the well-known award categories: Womenswear, Menswear and Accessories, as well as a new category, Activewear (previously: Season’s Special).
With a unique winner’s package, PREMIUM offers tailored B2B and B2C support to help the select group of young designers find their own successful formula and provides assistance over two seasons after the award. During the first season, the trade show helps the selected labels become established in a B2B setting by providing each winner with their own stand at PREMIUM. Following the order season, winners are presented to end-consumers in a showcase featured in the display windows of the Galeries Lafayette department store in Berlin. PREMIUM also supports chosen winners by including them in their international press communications as well as by offering bespoke consulting advice.
The PREMIUM YOUNG DESIGNERS can be seen at PREMIUM from 28 to 30 June 2016 in the new [‚PԐ:PI] STUDIO hall. The winner in the Activewear category will be showcased in hall 2 (H2-B 09). We hope to receive a positive response internationally amongst buyers and media representatives.
The PREMIUM Young Talents Showcase for last season’s winners (F/W 2016/17) can be seen in Galeries Lafayette from 27 June to 18 July 2016. The PREMIUM Shuttle Service will be on hand during the entire exhibition to transport visitors directly to the store entrance on Französische Straße 23.